Cherry Tree Lane is a new brand being marketed by Koch Media UK, with their focus being entirely on making gaming a family affair, promoting family values and teaching children to use their imaginations with both the DS and Wii.  Their target audience lies mainly in the 6-12 age group, specifically girls.

There are four titles that have been announced that will be ready when the brand launches sometime in Q4 2008, all for the DS with the exception of Ellen Whitaker’s Horse Life, which will come out for both the DS and Wii:

• Groovy Chick Nursery and Groovy Chick Fashion Shop: two titles aimed at fashion-conscious, pre-teenage girls who just love to shop!

• Ellen Whitaker’s Horse Life: Is the perfect solution of living your dream to own and care for your very own champion pony.

• Baby Life: Allows you to love and care your very own virtual baby .

• Let’s Play: a range of six unique titles, Shops, Firemen, Schools, Pet Hospitals, Fashion Designer, Mums, that allow children to let their imagination run wild in the safety of the game’s controlled environment.

We’re immensely excited to be launching the Cherry Tree Lane range,” said Craig McNicol, Managing Director at Koch Media. “There is a huge market for family-focused games, particularly for girls in the 6-12 age range, and we expect our hand picked titles to stand out in retail due to unique positioning and strong licensed endorsements. We will work diligently so that the Cherry Tree Lane brand name becomes synonymous with strong, positive family values and high-quality gaming.

I really appreciate the fact that companies are starting to think about their younger audiences, especially considering that I have two kids of my own, and live in a house with a huge video gaming presence.  My son is only 2-years-old and is already constantly trying to get his hands on my DS and needs to have his own Wii-Mote in his hands whenever anyone plays.    

I would be quite interested in getting my hands on Let’s Play to see what my son thinks of actually being able to play a game on the DS!

Re-blogged from our sister site: Nukoda.com