Southwest Airlines = Free DS Lite?

southwest airlinesIt sure does, as long as you are one of the lucky 50 frequent fliers who belong to Southwest Airlines’ Rapid Rewards Program! The airline has partnered up with Nintendo to provide the shwag, consisting of a DS Lite system along with Brain Age to say “Thank You” to their customers. This is the first time that the airline has paired up with an outside company to reward their members.

We are helping our Members welcome the New Year with low fares, frequent flights and, of course, exercise … exercise for their mind while they travel,” said Blair McGrain, Director of Marketing Planning and Customer Loyalty. “We are thrilled to partner with Nintendo to give our Members some FUN in the New Year.

I suppose you figure that the airline might want to appreciate these particular customers just a little bit when you consider that these 50 individuals have flown a combined 79.2 million miles, spent more than 132,854 hours in the air and represent more than 600 years of membership. Yeah… I guess I’d want to say THANK YOU to those fliers in a big way too!

[via Kotaku]

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