Game Infowire reports that SEGA and DemonWare are partnering up to power the multiplayer features in the upcoming OutRun 2006: Coast 2 Coast.

“We’re very proud of how OutRun 2006: Coast 2 Coast is looking and by working with DemonWare, we’ve ensured that the online play on both PS2 and PSP lives up to the standard players expect from a Sega product.” commented Ben Gunstone, Senior Producer at SEGA Europe Ltd. ” The integration of the matchmaking systems and leader boards into the PS2 and PSP versions was seamless and support provided by DemonWare was always lightning fast and efficient.”

“We’re delighted to be working with Sega on a title that is both a fantastic game and a huge favorite with the rest of the DemonWare team” said Dylan Collins, CEO DemonWare. “We’re very pleased that our technology has allowed Sumo Digital and Sega to develop such a unique multiplayer gaming experience across several platforms”.

For more information about Demonware, check out the official site. Essentially it is a service that provides publishers and their advertising partners to access real-time player data in order to deliver advertising or other types of content tailored to the player.